February 14th, 2014
For Immediate Release
Contact: Larry Pegg
Following the outstanding human gestures of Canadian Olympic athletes, an unknown Canadian artist has stepped up with his own gesture for Canada and the world. Larry Pegg has created a unique Hockey-meets-Mental-Health music video called Don’t Stop Stompin’, filmed last week at The Canadian International Hockey Academy (CIHA) in Rockland, Ontario. Pegg and his cast of filmmakers and eighty young hockey athletes from 11 countries are trying to send the world a unique message of Mental Health awareness wrapped in the metaphors of Hockey and Love.
With a different kind of love in mind, the video will be publicly released in Perth, Ontario, before and throughout the Perth Blue Wings game at Perth Arena on February 14th, Valentine’s Day. Game time is 7:30pm. Perth is remembering and still reeling after a rash of young men died by suicide in 2010 plunging the community into grief. Pegg says “Perth is representative of communities across the nation. I want the madness to end, especially for our young people, sons and daughters that we lose so senselessly."
The powerful pre-release promo video found at www.TheHockeyProject.ca captures images and Pegg’s story of losing his daughter to suicide. His presentation to the CIHA was shot on January 28th (Bell Let’s Talk day).
Don’t Stop Stompin’ sends the message to “Never give up on LIFE". Pegg believes there is real potential to reach the athletes in Sochi and through them the world and to do that he’s asking Canada and the world of hockey to take the lead on this issue. "We need to get Canadian’s stomping for our teams, for Stompin’ Tom’s legacy, for our collective hockey passion, and to show the world not only how crazy we are about hockey, but how concerned we are for all people. We need to do this in arenas, pubs, theatres and homes across the nation. And we can do it now to this music. Why not Parliament, too? This video and The Hockey Project are sending a global message of Mental Health awareness because Mental health is the key to our very existence. Obviously we hope the message will go viral. Tom’s one year passing is March 6th, so we have another great reason to stomp now and build another wave of momentum for the cause of Mental Health and for man who wrote the song that has literally made Canada’s game famous throughout the world,” says Pegg. The anniversary of Stompin’ Tom’s passing is March 6th, aligned with the Paralympic Games. Pegg thinks it’s an opportunity to again celebrate the Man and his music and what he has meant to so many of us.
The 1 in 5
1 in 5 Canadian’s will be affected by a Mental Health issue during their lifetime. That’s like putting 1 in every 5 Canadian’s in the Penalty Box. For Canada to be at it’s most caring and efficient we need that player out of the penalty box and back on the ice. The same scenario is repeated in every country.
"As a Hockey power and a Hockey nation we are united," says Pegg. "We’ve also been learning how united and supportive Hockey communities are behind the cause of Mental Health. For this video we’ve had support from the Ottawa 67’s, the CCHL, and teams from Lloydminster, Saskatchewan (Bobcats) who sent us their team sweaters for the video. This unity is why sending this important message now, during Sochi, is so important for all Canadian’s and all countries, most importantly to stomp loudly to show support for those with Mental Health struggles, for those that we need back in the game. Imagine every arena stomping across Canada and across Russia. The world of Hockey can help us do that."
Pegg’s final thoughts: "Canada’s Game as an Ambassador for a safer and saner world, sending a message of Peace. Who would have thought?"